Articles from the Guides section

Merchandise plays a vital role in the success of a business, serving as a powerful tool for brand promotion and customer engagement. By offering branded products, companies can increase their visibility and create a tangible connection with their target audience.

Merchandise acts as a walking advertisement, with customers becoming brand ambassadors every time they use or wear the items. It also provides an additional revenue stream, allowing businesses to diversify their income sources.

Moreover, well-designed merchandise enhances the overall customer experience, creating a sense of loyalty and affinity towards the brand. In today’s competitive market, unique and attractive merchandise can help a business stand out and establish a strong brand identity.

Branded merchandise offers significant advantages for businesses aiming to enhance their market presence. It serves as a cost-effective marketing strategy, increasing brand awareness and customer loyalty.

Items like pens, mugs, and t-shirts bearing a company’s logo keep the brand in the public eye, reinforcing brand recognition. Moreover, these tangible products provide long-lasting advertising benefits as they are used repeatedly over time.

Branded merchandise also fosters a sense of value and appreciation among recipients, which can lead to repeat business and stronger customer relationships. Overall, it is an effective tool for building a memorable brand identity and driving business growth.

In the UK, corporate gifts are generally not tax-deductible as they are often classified under the same category as business entertaining expenses by HMRC.

However, there are exceptions where tax deductions can be claimed. If the gift costs less than £50, prominently displays an advertisement for the business, and is not food, drink, tobacco, or a voucher, it may qualify for tax relief.

Additionally, gifts given as free samples or as part of a sale can also be deductible. It’s crucial to adhere to these specific conditions to benefit from any potential tax deductions for corporate gifts.