All businesses need to fight for their right to do business, and in the modern world it's the fight for the right to communicate with customers about what you do and the benefits to your customer.

Advertising, marketing and promotion are different variations on that theme (fighting for the right to communicate) and are used in combination to assist you with getting your message in front of the right people and engaging them.

Using a product that can be touched and held, worn or used on multiple occasions increases the chances of exposing your message or brand to its audience. Not only that but items used in business can get carried around to wider audiences further increasing the exposure of your brand or message.